Beauty supplement and skincare brand Reserveage relaunched with a bold new brand look. According to the indie beauty company, the goal is to better reflect its mission to provide women of all ages with the tools to maintain beauty inside out.
 
“With self-care as a starting point, Reserveage is redefining their approach to beauty with a holistic mindset, a purpose-filled vision and product innovation driven by the evolving needs of women through every age and stage of their life,” said Yamit Sadok, senior director of marketing, Reserveage, Boca Raton, FL. “Last year, we took a step back to focus on awareness studies and macro trends happening within the health and beauty space.”
 
Sadok continued, “Our major takeaways were that we must meet women where they are in life and continue to make a fundamental shift from anti-aging to pro-aging and from an industry-driven aspirational beauty ideal to a personal ideal where women define beauty for themselves.”

Resveratrol, Collagen & Keratin Components

According to Sadok, Reserveage has a few hero SKUs and is known for its resveratrol supplements, collagen capsules and keratin supplements for skincare and haircare. Hot products include:
 
Resveratrol 500mg an advanced formula with TriActiv Technology that sustains antioxidant activity for up to four hours to help retain a youthful essence;
 
Collagen Booster  delivers a proprietary hydrolyzed collagen designed to help support healthy skin and joints;

Keratin Hair Booster  provides a clinically tested source of hydrolyzed keratin, a protein found abundantly in the hair. It also promotes stronger, shinier hair and nails;

Firming Face Cream  uses microencapsulated copper peptides coupled with branded ingredients for anti-aging; and

Illuminating Eye Cream with microencapsulated copper peptides coupled with branded ingredients for anti-aging as well.

Pro-Aging, Not Anti-Aging

Reserveage tapped an all-female creative team to revamp the packaging for its supplements, according to Sadok.  
 
Consumers can see the packaging now on Reserveage’s website, Amazon, Whole Foods, Vitamin Shoppe, Natural Grocers, CVS Pharmacy, Vitacost, IHerb and soon, at key retailers including King Soopers, Ingles, Raley’s, Publix Green locations and more.
 
In addition to the new packaging, the beauty brand will launch an influencer campaign and website this fall. The new campaign is rolling out across Facebook, Instagram and TikTok.
 
“We truly are a company that believes beauty doesn’t have a time limit and that what makes a woman unique is also what makes her beautiful,” noted Sadok.  “Our new brand look and tagline ‘Believe in your beauty. We do.’ embodies this belief and inspires women to believe it too.”